Effective Date: 2/3/26

Era Health (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. INFORMATION WE COLLECT

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Schedule an appointment or consultation
• Register for an account
• Contact us with inquiries
• Subscribe to our communications

This information may include your name, email address, phone number, date of birth, address, and other contact details.

Health Information

As a healthcare provider specializing in hormone therapy, weight loss, and sexual wellness services, we collect protected health information (PHI) including:

• Medical history and current health conditions
• Symptoms and treatment goals
• Prescription and medication information
• Laboratory test results
• Billing and insurance information
• Records of care provided by our doctor and nurse practitioner

Technical Information

We automatically collect certain information when you visit our website, including:

• IP address and browser type
• Device information
• Pages visited and time spent on our site
• Referring website addresses

2. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Provide, maintain, and improve our healthcare services
• Schedule and manage appointments
• Communicate with you about your treatment and care
• Process payments and insurance claims
• Comply with legal and regulatory requirements
• Send you administrative information and service updates
• Respond to your inquiries and provide customer support
• Improve our website and user experience

3. HIPAA COMPLIANCE

Era Health complies with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable healthcare privacy laws. Your protected health information is handled according to strict confidentiality standards. You have rights under HIPAA regarding your health information, and you may receive a separate Notice of Privacy Practices that provides additional details about how we use and disclose your PHI.

4. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information only in the following circumstances:

Healthcare Operations

• With healthcare professionals involved in your care
• With laboratories and pharmacies as needed for your treatment
• With insurance companies for billing and claims processing

Service Providers

With third-party vendors who perform services on our behalf (such as payment processing, appointment scheduling, or IT services), under strict confidentiality agreements

Legal Requirements

• When required by law, court order, or legal process
• To protect the rights, property, or safety of Era Health, our patients, or others
• In connection with regulatory compliance and public health requirements

With Your Consent

With your explicit authorization for purposes not otherwise described in this policy

5. DATA SECURITY

We implement appropriate technical, administrative, and physical security measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Secure servers and encrypted data transmission
• Access controls and authentication procedures
• Regular security assessments and updates
• Employee training on privacy and security practices

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. YOUR RIGHTS AND CHOICES

You have certain rights regarding your information, including:

Access: Request access to the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your information, subject to legal and regulatory obligations
Opt-out: Unsubscribe from marketing communications at any time
HIPAA Rights: Rights to access, amend, and receive an accounting of disclosures of your health information

To exercise these rights, please contact us using the information provided below.

7. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings, though disabling cookies may affect website functionality.

8. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

9. CHILDREN’S PRIVACY

Our services are not directed to individuals under the age of 18, and we do not knowingly collect information from minors without parental consent.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website with an updated effective date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

11. CONTACT US

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:

Era Health
5617 S Southeastern Ave, Sioux Falls, SD 57108
6057433724
info@erahh.com

For specific questions about your health information rights under HIPAA, please request our Notice of Privacy Practices or contact our Privacy Officer at the above address.

This Privacy Policy was last updated on 2/3/26.